ROLE: Senior Producer / Content Lead
CLIENT: Gen X Carnival / GenXS Jamaica
PRODUCTION TYPE: Live Event / Photo & Video Content Production
SCOPE: 2,000+ Attendees | Multi-Day Event | 5–10 Performances | Photo + Video
DELIVERABLES: 1,000+ Photos | 20+ Hours of Footage | Social, Marketing & Sponsor Content
My Role
• Built and led the photo and video production team, sourcing photographers and videographers based on event coverage requirements and deliverable needs.
• Managed the content production budget across creative crew, equipment, and event logistics.
• Developed shot lists, coverage priorities, and shooter assignments across multiple performances, sponsor moments, crowd coverage, and event atmosphere.
• Directed on-site content production in real time, managing photographer and videographer placement as performance schedules and coverage needs shifted throughout the event.
• Managed post-production workflows and delivery timelines across photo and video assets, ensuring final content was delivered on brief and within deadline.
How I Handled It
• Stayed in close communication with the stage and production managers throughout the event, giving me early visibility into performance and schedule changes that could impact content coverage.
• Built buffer and backup coverage plans around each performer so schedule shifts wouldn't result in missed content or incomplete deliverables.
• Maintained real-time awareness of photographer and videographer placement across the event, allowing me to quickly reassign coverage as performance times and locations changed.
• When crew members were actively shooting and unreachable by phone, I moved through the 2,000-person crowd to redirect shooters in person, ensuring schedule changes never resulted in missed performances.
The Challenge
Carnival day schedules are rarely the schedules you planned. Performance times shift, artists are added or cut, and stages can change with little notice — normal for a live event, but a major challenge when content coverage depends on having the right photographer or videographer in the right place at the right moment.
Once shooters were actively covering a performance, they were often heads-down and unreachable by phone. Managing coverage therefore required tracking both a constantly changing performance schedule and a moving content team across a crowd of roughly 2,000 people in real time
The Result
Over six years of producing content coverage for Gen X Carnival and GenXS Jamaica, I have led production across recurring two-day events featuring 5–10 performances and crowds of roughly 2,000 attendees.
Each event has generated 1,000+ photos and 20+ hours of footage, with final deliverables turned around within 24 hours to one week depending on campaign and platform requirements.
Despite real-time schedule changes, shifting performances, and moving production teams, full event coverage was consistently delivered on time and within budget with no missed performances, while providing marketing and sponsor-ready content across social and digital channels
