ROLE: Production Assistant
PRODUCTION: Cultured Magazine — CULT100
PRODUCTION TYPE: Editorial / Photo Production
TALENT: Anne Imhof
LOCATION: Park Avenue Armory, New York
SCOPE: 3 Full Looks | Saint Laurent, Loewe & Balenciaga
For Cultured Magazine's 2025 CULT100 issue, I worked production assistance on the shoot and feature for artist Anne Imhof, timed to the debut of her three-hour performance piece DOOM at the Park Avenue Armory. The shoot featured multiple full looks by Saint Laurent, Loewe, and Balenciaga, shot on location at the Armory.
My Role
• Managed on-set production logistics across three full wardrobe changes, helping maintain the shoot schedule within a compressed production window.
• Supported hair, makeup, and styling teams through rapid turnarounds between looks, ensuring each department was prepared for the next setup.
• Coordinated with the wider production team to maintain efficient transitions across wardrobe, beauty, styling, and photography.
• Maintained production readiness throughout the shoot by preparing upcoming looks and supporting a calm, organized set environment under tight timing constraints.
How I Handled It
• Worked across hair, makeup, and styling teams to sequence each look so the next transition could begin immediately after the previous setup wrapped.
• Monitored each 30-minute hair and makeup window against the production schedule, flagging potential delays early so adjustments could be made before impacting subsequent looks.
• Prepped wardrobe and accessories for upcoming looks in advance, allowing styling to move immediately once hair and makeup were complete.
• Maintained clear communication across departments throughout the shoot, keeping teams aligned on the next look, transition timing, and remaining production window.
The Challenge
The shoot required three full looks, each with a fresh hair and makeup pass, to be completed within a compressed production window. With approximately 30 minutes allotted for hair and makeup per look, there was little room for delay — any slowdown across beauty, styling, or wardrobe could directly impact the remaining setups and overall shoot schedule.
The Result
All three looks were successfully completed within the compressed production window, keeping the shoot on schedule without sacrificing the planned creative setups. The final feature was published in Cultured Magazine's 2025 CULT100 issue alongside Imhof's interview.
